Hair is everything, is it not?

Graphic Designer turned Hair Designer, Jennifer Loura merges East Coast street style with the effortlessly chic energy of the “Slow-Cal” West. From piercing bobs to minimalistic pixies to an alluring display of bohemian/rich girl layering and movement – and everything in between. She brings it into being, because to her it’s the total look.

Jennifer also specializes in men’s cuts - from the uber-cool east side hipster to the clueless business man. She could make Homer Simpson land a GQ cover.

She designs at her private studio in Beverly Hills and jets everywhere else her long list of celebrity clients take her - Vanessa Lachey, Maye Musk, Zooey Deschanel, Cat Deeley, Molly Shannon, Ireland Baldwin, Katherine Schwarzenegger, Martha Plimpton, and Rita Ora.

Jennifer believes in educating peers and making passion permanent in every Hair Designer. She has had the pleasure of joining and teaching at accredited salons: UMI Salon in Boston (now JSD Studio, with Jeffrey Dauksevich), Prive Salon (with Laurent DuFourg), Salon Benjamin (with Benjamin Mohapi) and Mare Salon (with Mara Roszak) here in LA and was a Network Educator for Bumble & Bumble.